A Proud Tribe
I never forget how much I love snowboarding. How could I? Every time I strap in on top of a mountain and draw a breath of cold air, my brain chemically reminds my body how great I feel when I’m sliding downhill sideways. Sitting home right now, all I have to do is sneak a passing glance at my Burton Ozone boots near the woodstove and I get a flush of endorphins. New snow on my windshield, nagging injuries that last all season, wool caps – it doesn’t take much to trigger my snowboard itch.
But sometimes I forget how much I love snowboarders, and how great our community is. Riding with Todd at Magic Mountain was a reminder, for sure. But it really hit me hard the other day as I was standing on the side of the road, staring at the back cover of the latest issue of Transworld Snowboarding as cars whizzed by, my mailbox door left open.

Back cover of April 2010 Transworld Snowboarding magazine.
Volcom, a skate/snowboard/rock ‘n roll-inspired clothing brand, had taken an entire back-page ad and dedicated it to Kevin Pearce, the Norwich, Vermont-born snowboarder who was seriously injured in a Utah halfpipe while training for the Olympics in December. In huge block letters were his initials, “KP” with a small bit of text that read “this run’s for you.” Volcom allowed its logo a tiny space, smaller than a dime, in the bottom right-hand corner.
And that’s what makes the snowboarding community so freakin’ rad. Even a big company with stocks on Wall Street, advertising in a big corporate-owned magazine, shows love to our fellow injured rider. Granted, Kevin is sponsored by Volcom, but it’s very evident that they care about their riders. And they’ll take out a mucho expensivo ad to show it.
Love Heard ‘Round the World
It’s not just Volcom that’s showing big-time love for KP. It’s everywhere – from the sticker on Louie Vito’s helmet at the Olympics, to the homemade signs at the bottom of every major pipe event this season, to the “I Ride for Kevin” badges that Facebook users have superimposed over their profile photos. To date, the Facebook fan page Kevin’s family set up to keep fans up to date on his recovery has over 45,000 fans.
And it’s totally fitting that KP, widely considered the only rider who had a chance of beating Shaun White in Vancouver, is part of the FRENDS crew (there’s no “I” in frends), a tight-knit pack of pro riders that includes Danny Davis, Keir Dillon, Scotty Lago, Mason Aguirre and fellow VT-boys Jack and Luke Mitrani. I guess it’s supposed to be a company that sells headphones – their website says they’re coming soon – but it seems more like an excuse for busy pro riders to get together and ride and call it business. I love that.
Bouncin’ Back
The good vibes and community support must be helping because KP’s doctors reported yesterday that they”could not be more delighted and inspired by Kevin’s progress. Kevin’s treatment team has completed our comprehensive neuro-rehabilitation evaluation, and Kevin is actively engaged in a TBI treatment program, specially tailored to his needs. Kevin is in many therapeutic activities, including occupational therapy, speech/language, physical therapy, counseling, and aquatics therapy. Due to his consistent hard work, his walking, short-term memory, and stamina are all improving. Kevin’s progress is very encouraging.”
It seems the worst is behind Kevin, and he’s on schedule for a full and complete recovery. Hopefully he knows that he has millions of snowboarders waiting for him to get back out on the snow.
-Luke










