Stroll through a snowboard shop or stalk any terrain park this season and you’ll realize: plaid is the new purple. It’s everywhere, including on the backs of the 2010 Olympic snowboard team.
But there’s a very particular plaid I want you to look for this weekend. And if you keep your eyes peeled, there’s free cheese in it for you. That’s right, FREE cheddar, baby.
Cabot Shredders are rocking "Buffalo Check" jackets all season.
The Cabot Shredders, a team of snowboarders bedecked in red and black-checkered plaid jackets and special Cabot boards (both supplied by Burton), will be riding at select resorts throughout the winter. If you spot one, don’t be shy — step right up and say, “Good day to you sir (or madam). I hear your cheddar is quite delectable. May I trouble you for a 3/4-ounce hunk?” and you’ll get a free 3/4-ounce sample of Cabot’s Seriously Sharp cheddar. (Note: you don’t actually have to speak like Sherlock Holmes – you can just say “hi.”)
If you don’t spot a Shredder on the hill, look around the base area in the afternoon, where Cabot reps will be doling out Seriously Sharp.
RideVermont caught up with Chris Pierson, Cabot’s Marketing Manager, to get the skinny on Cabot Creamery, stationed in the shadows of Mount Mansfield in Cabot, Vermont.
“At Cabot, it’s all about our dairy farmer-owners,” explained Chris. “We promote and support local agriculture. Cabot is a dairy farmer-owned cooperative… and 100% of our profits go directly back to our [approx. 1,300] dairy farms.”
Gotta respect that.
Chris went on to say that the Cabot plant, which produces cheeses with worldwide acclaim and numerous awards, pulls milk from farms of all sizes from all over New England and New York.
So keep your eyes peeled for the red-and-black-checkered jackets this Saturday at Mount Snow and Stratton and this Sunday at Sugarbush and Stowe. Support VT and eat more Cabot. Your local farmer will thank you.
-Luke
P.S. The Darn Tough Twitter-Off is heating up at http://www.twitter.com/ridevermont. If you’re not yet a follower of @RideVermont, follow us and simply tweet “I get rad @RideVermont”. We’ll randomly select a winner on Monday and a brand new pair of Darn Tough socks could be coming your way.
Tags: 2010 olympics, burton, cabot, cabot creamery, cabot shredders, darn tough, mount snow, plaid, seriously sharp cheddar, snowboard, stowe, stratton, sugarbush, vermont